In fact, Zalip is a brand which belongs to Amit. In AMIT marks first appearance with ZALIP brand:
Originally operating as an OEM, the firm now markets it own product line.
“Two years ago we decided that we could promote our products better if we offered them through our own brand,” says Mark Shu, Sales Manager, AMIT.
“In order to achieve this we developed the ZALIP brand. This allows us to position our products correctly, emphasising the quality that we are able to achieve at a low price point,” claims AMIT’s Shu.